A famous enterpriser emotionally said the following words when he was concluding the experience of trademarks:" A enterprise must have quality before it has trademark!" The meaning of this sentence happens to have the same view with the philosophy of Delong company!
Delong company thinks that we should have "quality"before we have "trademark". For further analysis, it has the meaning of taste, quality and moral character.
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Taste means the grasp of the fashion trend; Quality depends on product quality and manufacturing technology;Moral character reveals the excellent professional ethics and concept of managers and producers.
Delong always insists on:Enterprise trademark depends on quality of enterprise staff. Behind the famous trademarks are always managers and producers' practical spirit of protecting product quality and noble ethnics of serving clients.
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Market is the sea, enterprise is the ship, trademark is the sail!Delong staff know it is not enough to realize the importance of trademark. So we will remember this sentence in our heart: "benefit comes from sincerity, trust comes from credit". Market is a kind of ethics economy, credit economy as well as indentured economy, legalized economy. From this point, "trademark is the lifeline of a enterprise but it depends on quality!" Delong staff will try best to do this!
No successful trademark does not have obvious individuality and unique charm. The individualities of Delong can boil down to the following three points:
1. Unique cultural background. Consciously combine our own products with culture. Give products unique culture meaning.
2. Unique technology or form. The unique technology or form is charming as a business secret.
3. Unique function or meaning. The most important thing is that we have what others do not have!
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